Botany
Bay是家生產高科技醫療用品的公司。其產品“病例磁盤”可儲存個人病例;資料取用方便,真是達到“一盤在手,妙用無窮”的目的。這種產品可廣泛應用于醫院、養老院、學校等。因此Pacer有意爭取該產品軟硬件設備的代理權。以下就是Robert與Botany
Bay的代表,Mark Davis,首度會面的情形:
M: Mr. Liu, total sales on the Medic-Disk were US$100,000 last year, through
our agent in Hong Kong.
R: Our research shows most of your sales, are made in the Taipei area. Your
agent has only been able to target the Taipei market(把……作為目標市場).
M: True, but we are happy with the sales. It's a new product. How could you
do better?
R: We're already well-established in the medical products business. The
Medic-Disk would be a good addition to our product range.
M: Can you tell me what your sales have been like in past years?
R: In the past three years, our unit sales have gone up by 350 percent;
profits have gone up almost 400 percent.
M: What kind of distribution capabilities(分銷能力)do you have?
R: We have salespeople in four major areas around the island, selling
directly to customers.
M: What about your sales?
R: In terms of unit sales, 55 percent are still from the Taipei area. The
rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal
of untapped market potential(未開發的市場潛力), Mr. Davis.
(來源:洋話連篇 英語點津 Annabel 編輯)