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The Academy Awards has been the second most-watched program on US TV behind professional football's Super Bowl.(telegraph.co.uk) |
Producers for Sunday's Oscars ceremony will be hoping that the show does not lose its status as the second most-watched TV event in the US behind the Super Bowl, after a strong showing by the Grammys. The world's top film honours are in jeopardy of losing their status if the show can't lure more than 40 million viewers, which could be difficult. Producers have brought back popular host Billy Crystal for laughs, but the best solution for a lively TV awards programme, sponsors at the Academy of Motion Picture Arts and Sciences say, is a group of surprise winners or ones who give genuinely emotional or rousing acceptance speeches. "Be memorable, and you will be remembered," co-producer Don Mischer told nominees at a recent luncheon. It is hard to forget 73-year-old Jack Palance doing one-arm push-ups on the Oscar stage after winning best supporting actor for 1991's "City Slickers," or more recently the heartfelt speech by writers Glen Hansard and Marketa Irglova of best song winner "Falling Slowly" from 2007 film, "Once." The Oscars need a few surprises because silent movie romance "The Artist," while critically lauded, has generated only around $30 million (£19 million) at US and Canadian box offices, and the Oscars generally enjoy larger TV audiences when popular hits like "Avatar" are in the hunt for best movie. The show annually is the second most-watched program on US TV behind professional football's Super Bowl, but this year's Grammy Awards, music's top honours, lured 40 million viewers the night after Whitney Houston's death and could easily surpass the Oscars. Oscar producers also hope a return of popular comedian Crystal as host of the programme for the ninth time will lure viewers. He has not been emcee of the show since 2004 when it drew roughly 44 million viewers and box office smash "The Lord of the Rings: The Return of the King" was the big winner. (Read by Emily Cheng. Emily Cheng is a journalist at the China Daily Website.) (Agencies) |
今年的奧斯卡頒獎(jiǎng)典禮于當(dāng)?shù)貢r(shí)間上周日舉行,在格萊美頒獎(jiǎng)典禮大出風(fēng)頭之后,制片商們希望奧斯卡頒獎(jiǎng)禮不會(huì)失去僅次于美國(guó)橄欖球超級(jí)杯大賽的全美收視率第二的寶座。 如果無(wú)法吸引到超過(guò)4千萬(wàn)名觀(guān)眾,這場(chǎng)全球頂級(jí)電影頒獎(jiǎng)典禮會(huì)失去昔日的榮光,而想吸引這么多觀(guān)眾非常困難。 制片商已經(jīng)請(qǐng)回了受歡迎的主持人比利?克里斯托來(lái)為大家?guī)?lái)笑聲,但美國(guó)電影藝術(shù)與科學(xué)學(xué)院的贊助商們表示,對(duì)于一個(gè)現(xiàn)場(chǎng)直播的電視頒獎(jiǎng)節(jié)目來(lái)說(shuō),最好的辦法是有一些出人意料的獎(jiǎng)項(xiàng)得主,或者是一些能發(fā)表真誠(chéng)感人或引發(fā)贊同的獲獎(jiǎng)感言的得主。 制片人之一唐?米斯徹最近在一次午宴上告訴提名者:“有讓人印象深刻的表現(xiàn),你就會(huì)被大家牢記。” 人們很難忘記73歲的杰克?帕蘭斯憑借1991年的影片《城市鄉(xiāng)巴佬》獲得最佳男配角后,在奧斯卡舞臺(tái)上做單臂俯臥撐的情景;或者幾年前作曲者格蘭?漢薩德和瑪可塔?伊爾格洛娃憑借2007年的影片《曾經(jīng)》中的歌曲《緩緩下墜》獲得奧斯卡最佳原創(chuàng)歌曲獎(jiǎng)時(shí),發(fā)表的感人肺腑的獲獎(jiǎng)感言。 奧斯卡需要一些驚喜。盡管無(wú)聲愛(ài)情電影《藝術(shù)家》受到評(píng)論家的贊譽(yù),但在美國(guó)和加拿大僅收獲了大約三千萬(wàn)美元(1900萬(wàn)英鎊)票房。而只有當(dāng)諸如《阿凡達(dá)》這種受人歡迎的熱門(mén)影片參與角逐時(shí),才會(huì)有更多觀(guān)眾收看奧斯卡頒獎(jiǎng)禮。 奧斯卡頒獎(jiǎng)典禮每年都在美國(guó)電視節(jié)目排行榜中名列第二,排在第一的是職業(yè)橄欖球賽事“超級(jí)碗”。但今年的樂(lè)壇最高獎(jiǎng)格萊美頒獎(jiǎng)典禮前一天,惠特尼?休斯頓去世,導(dǎo)致這場(chǎng)頒獎(jiǎng)典禮吸引了4千名觀(guān)眾,輕易就能趕超奧斯卡頒獎(jiǎng)典禮的收視率。 奧斯卡制片人還希望,請(qǐng)回喜劇紅星克里斯托做主持人會(huì)吸引觀(guān)眾,這也是克里斯托第九次擔(dān)任主持人。自2004年來(lái)他就沒(méi)有擔(dān)任過(guò)奧斯卡主持,那一年的奧斯卡頒獎(jiǎng)典禮有大約4400萬(wàn)人觀(guān)看,當(dāng)年的最大贏家是熱賣(mài)影片《指環(huán)王3:王者歸來(lái)》。 相關(guān)閱讀 好萊塢搶灘中國(guó)在線(xiàn)視頻市場(chǎng) 第69屆金球獎(jiǎng)獲獎(jiǎng)名單(中英雙語(yǔ)) (中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Julie 編輯:陳丹妮) |
Vocabulary: luncheon: 午宴,正式的午餐會(huì) push-ups: 俯臥撐 emcee: 主持人,司儀 |
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