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今年的雙11和雙12你是守在電腦邊搶購,還是拿著手機隨時隨地下單?隨著無線網絡的普及,人們網購的習慣也在變化,以電腦為終端的電子商務正在邁向更加靈活的“移動商務”時代。
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cell phone and tablets. Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.
“移動商務”指通過手機和平板電腦等無線接入設備完成商品和服務買賣的流程。移動商務被看做電子商務的下一代,用戶上網購物時不再需要專門找個電腦聯網完成購物。
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. The industries affected by m-commerce include:
由于通過無線設備的交易活動更快捷,更安全,也更易擴展,普遍預測移動商務將取代有線電子商務成為數字商務交易平臺的主要方式。移動商務將影響到的行業包括:
Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device
金融服務,包括手機銀行(客戶可以用掌中設備登陸銀行賬戶,支付各類賬單)和各類經紀服務,通過掌中設備就可以瀏覽股指并完成交易
Telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device
通訊行業,服務類型變更,繳納話費,賬戶總覽等所有業務均可通過移動設備完成
Service/retail, as consumers are given the ability to place and pay for orders on-the-fly
服務業和零售業,顧客可以瞬間完成下單和支付
Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device
信息服務,財經新聞、體育比賽分數、實時交通路況等信息都可在移動設備上收到
(中國日報網英語點津 Helen)
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