每隔幾天店里就會上新款；跟大牌的款式那么相似，可價格卻便宜很多；門店越開越多，差不多家門口就有了。這些都是近年來某些快時尚品牌連鎖店的現狀。

那么，到底什么是快時尚呢？

Fast fashion refers to low-cost, quickly-made clothing that copies the latest high-end fashions.
快時尚指仿照高端時尚品牌最新的款式，以低成本、快速生產的模式制造出來的服裝產品。

“Unlike conventional clothing companies where designers plan their new lines every season, fast fashion retailers design, manufacture, and release new products ad hoc, whenever new trends appear,” explains a report on fast fashion funded by the Samsung Economic Research Institute.
由三星經濟研究院資助的一項有關快時尚的研究報告指出：“傳統服裝公司設計師會為每一季設計新的款式，快時尚商家則不同，他們隨時都在設計、加工并發布新產品，只要有新的流行趨勢出現。”

Cheap prices and a continuous supply of new looks keep customers coming back to fast fashion chains like H&M and Zara.
低廉的價格和不斷上新的產品讓顧客不斷光顧H&M和Zara這樣的快時尚連鎖店。

But despite fast fashion's growth, these chains are increasingly facing criticism over both environmental and social justice concerns.
不過，雖然業務在增長，但是這些快時尚連鎖卻面臨越來越多來自環保和社會公正方面的指責。

Furthermore, many fast fashion retailers rely on cheap labor to produce high quantities of their products.
此外，很多快時尚零售商都依賴廉價勞工生產大批量的產品。

（中國日報網英語點津 Helen）