今年以來，國際金價持續攀升，國內也掀起了“購金熱”。調查發現，Z世代（1995年到2009年出生的一代人）成為了黃金消費的主力軍。專家認為，金條和金飾的消費群體將會日趨年輕化。

Ye Huiling, a 25-year-old middle school teacher in Shenyang, Liaoning province, has been purchasing gold products for the last three years.

來自遼寧沈陽的25歲的中學老師葉慧玲（音譯）過去三年一直在購買黃金產品。

Starting with gold jewelry such as rings and bracelets, her interest switched to gold bars last year.

一開始她購買戒指和手鐲等黃金首飾，去年她的興趣轉移到了金條上。

"I bought the first gold bar in June when the gold price was 383 yuan ($54.2) per gram. The price soon jumped to 425 yuan at the beginning of this year, which means I have seen the investment return approaching 11 percent in six months," she said.

她說：“去年6月我買了第一根金條，當時的金價是每克383元。今年年初金價迅速漲到了425元，也就是說6個月內的投資回報率就將近11%?！?/p>

"I always prefer products that can maintain and increase their value over time. This is the major reason why I buy gold jewelry and bars. But the successful first attempt last year will prompt me to direct more of my savings to gold bars," said Ye.

葉慧玲說：“我總是更喜歡更能保值增值的產品。這是我購買金飾和金條的主要原因。但是去年的首次成功嘗試會促使我將更多存款用于購買金條?！?/p>

Wang Nianwei, a 32-year-old marketing specialist at an advertising agency in Shanghai, has been investing in gold for over five years. Allocation to gold-based exchange-traded funds, or ETFs, is important to her investment portfolio, as it is the only asset that has churned out positive returns so far this year.

上海一家廣告公司的32歲的營銷專員王念薇（音譯）投資黃金已有五年多的時間。黃金交易所買賣基金的配置對于她的投資組合很重要，因為這是今年到目前為止唯一回報率為正的資產。

"All the other wealth management products I have chosen are reporting losses, while the gold ETF has been quite bullish. My only regret is that I have not invested enough in it," she said.

她說：“我選擇的所有其他理財產品都虧損了，而黃金交易所買賣基金一直都比較堅挺。我只后悔自己沒有多投一些?！?/p>

Whether it is purchasing gold accessories or investing in precious metal, the younger Chinese generation is showing an increased interest in gold, which seems to be a more conventional investment category.

無論是購買金飾還是投資金條，中國年輕一代表現出對黃金日益濃厚的興趣，而黃金看上去一直是比較傳統的投資類別。

According to a report released by the LeadLeo Research Institute in mid-March, 55 percent of consumers frequenting gold shops on the Chinese mainland are those aged 25 to 34. Consumers aged 35 to 44 make up the second-largest group, accounting for 36 percent of gold store shoppers.

根據頭豹研究院3月中旬發布的報告，經常光顧中國大陸黃金門店的消費者有55%年齡在25歲到34歲之間。35歲到44歲的消費者是黃金的第二大消費群體，占了黃金門店消費者的36%。

Experts from the China Gold Association said that Generation Z — those born between 1995 and 2009 — will become the majority of gold consumers. The consumption group of gold bars and jewelry is becoming increasingly younger, they said.

中國黃金協會的專家指出，Z時代（1995年到2009年出生的一代人）將成為黃金消費的主力軍。他們指出，金條和金飾的消費群體將會日趨年輕化。

Leading gold accessory retailers are adding more designs that cater to the younger generation's preferences. In March, Chow Tai Fook rolled out products themed under the Japanese comic character Ultraman. Century-old brand Lao Feng Xiang rolled out authorized Disney-themed products as early as 2017.

黃金首飾零售巨頭正在推出更多迎合年輕一代消費者喜好的設計。今年三月，周大福推出了以日本卡通人物奧特曼為主題的產品。百年品牌老鳳祥早在2017年就推出了迪士尼授權的主題產品。

The younger generation's interest in gold is in line with the overall shopping spree of the precious metal over the past few months. While global consumption in gold jewelry remained flat at a total of 478 metric tons in the first quarter, Chinese consumers purchased a total of 198 tons of gold jewelry during the same period, the highest since 2015, according to Wang Lixin, regional CEO of the World Gold Council (China).

年輕一代對黃金的熱情與過去幾個月的購金熱是一致的。據世界黃金協會中國區首席執行官王立新介紹，盡管一季度全球金飾消費量為478公噸，與往年持平，但是中國消費者在一季度總共購買了198噸金飾，這是自2015年以來的最高水平。

The relatively bullish performance of gold in the capital market is another major reason for the "gold rush". London spot gold hit a record high of $2,079.37 per ounce on May 4, 14 percent higher than the price at the beginning of this year. The benchmark Shanghai Composite Index has climbed 7 percent during the same period.

黃金在資本市場上相對堅挺的行情是“黃金熱”的另一個主要原因。倫敦現貨黃金價格在5月4日達到了每盎司2079.37美元的歷史最高點，比今年年初價格高出了14%。上證綜合指數在同期上漲了7%。

China's central bank is also increasing its exposure to gold. Data from WGC showed that the gold reserve held by the People's Bank of China came in at 66.76 million ounces at the end of April, recording an increase for the sixth consecutive month.

中國央行也在增持黃金。世界黃金協會的數據顯示，中國人民銀行4月末的黃金儲備量為6676萬盎司，這是央行黃金儲備連續第6個月增加。

As explained by Zhao Xiangbin, chief strategist at Beijing Gold and Forex Fortune Investment Management, there are several elements to support the gold price.

北京金磚匯通投資管理有限公司的首席策略分析師趙相賓認為，有幾個因素推動了金價上漲。

The possibility of an economic recession in Europe and the United States, untamed high-flying inflation in these markets and the prolonged geopolitical conflict between Russia and Ukraine have already pushed up demand for gold to hedge risks, he said.

他指出，歐洲和美國可能發生的經濟衰退，歐美市場通貨膨脹的飆升，以及俄羅斯和烏克蘭之間持久的地緣政治沖突推高了用黃金來對沖風險的需求。

The sudden collapse of Silicon Valley Bank in March has resulted in a liquidity crisis and pushed the gold price to top over $2,000 per ounce. The successive crisis of Credit Suisse and other banks has led to market concerns over the stability of the European banking system, further escalating the risk aversion in the market and increasing the market appetite for traditional risk-hedging assets such as gold, said Zhao.

趙相賓指出，今年3月硅谷銀行的突然倒閉引發了清償危機，從而導致金價飆升到每盎司2000美元。隨后瑞士信貸和其他銀行接二連三的危機引發了市場對于歐洲銀行體系穩定性的擔憂，進一步加重了市場厭惡風險的情緒，加大了市場對于黃金等傳統保值資產的需求。

"As the market expectation for the US Federal Reserve to pause interest rate hikes has been piling up, the US dollar will thus be deprived of policy support, which will pillar the gold price," he added.

他補充道：“隨著市場對美聯儲暫停加息的預期不斷強化，美元將因此失去政策支持，這也會推高金價?！?/p>

英文來源：中國日報

翻譯&編輯：丹妮