A Canadian college has come under fire after filming two students kissing against the bookshelves of an on-campus library for a new promotional video that has been likened to a 'beer commercial'.

加拿大一所大學近日推出新的招生宣傳片，其中一幕是一對情侶在圖書館的書架旁熱吻，此舉引發了網友們的熱議，有人認為這部宣傳片堪比“啤酒廣告”。

In the video, dozens of attractive teenagers are captured solving math problems on a board, carrying out scientific research and discussing financial statistics to promote the University of Moncton.

宣傳片中出現了很多俊男靚女，他們在白板前解決數學題，或在進行科學研究，或在探討金融統計數字。

However, they are also seen playing as hard as they work - from participating in a football game and dancing at a music concert with friends to attending a beach party at sunset.

不過，他們的課余生活也同樣精彩——參加足球賽、在音樂會上狂歡跳舞，甚至舉行日落海灘派對。

In one short clip, a male and female student are even filmed hooking up in the university's library, as a narrator emphasizes that the French language is good reason to attend the New Brunswick college.

其中一個片段是男女在大學圖書館里忘情熱吻，而旁白還在強調說法語是讀新布朗斯維克學院的充分理由。

'At the University of Moncton, our language is our pride. A force. It's a language of progress, of affairs. And other affairs,' the male narrator says in French, as the couple kiss amid the library stacks.

這對情侶在圖書館書堆中接吻時，旁白用法語這樣說道，“在麥克敦大學，語言就是我們的資本，也是一種力量。法語是一種進步的語言、實用的語言，也是艷遇中不可缺少的語言。”

The steamy footage has sparked outrage among the university's professors and librarians, with many deeming it 'pathetic', 'similar to selling beer' and attracting the wrong sort of students.

這樣的畫面激起了大學教授和圖書館員們的憤怒，他們批評影片的宣傳手法“可悲”以及“太像啤酒廣告”，根本無法吸引用心學術的學生。

Speaking to CBC News, Marie-Noelle Ryan, president of the university's association of librarians and professors, declared: 'It’s the way it’s like selling the university, like it’s a beer product.'

瑪麗·諾艾爾·瑞安是圖書館員學會的主席兼大學教授，她公開表示：“這種宣傳方式就像在兜售大學，把大學當成了啤酒這種商品。”

She added: 'It’s not the way that you will recruit serious students and people who really want to learn and have good diplomas.'

她補充道：“這樣的方法吸引不到嚴謹求學的學生，也吸引不到有意追求學術成就的學生。”

Student Simon Paulin agreed, saying: 'I can understand how they are trying to bring popularity to it because young people think about it a lot. But still I don't think they should focus on that.

學生西蒙·波林贊同地說：“我能理解宣傳片這樣拍是為了吸引眼球，因為年輕人都會關注這些。但我認為學校不應該將重點放在這里。

'It's not really professional, cause we're here to learn.'

“這樣做很不專業，因為我們到這里主要是為了學習。”

Some social media users also criticized the advertising campaign for its 'sexy' theme, with one woman, with the handle @MLISmeg, tweeting: 'Disappointing representation/use of the #library.'

一些網友也在社交媒體上對用性感的主題來做廣告表示不滿。一位名為@MLISmeg的女士在推特上說：“如此使用圖書館一詞，實在令人失望。”

Another woman, Jeanne Fontaine Corm, wrote: 'Not the way I'd want to promote a university. What's the message here?'. And one man joked: 'University of Moncton offering dental degrees.'

另一位名為Jeanne Fontaine Corm的女網友寫到：“這不是我贊成的大學宣傳方式。這段影片到底想告訴我們什么？”還有網友調侃說：“麥克敦大學想宣傳它提供牙醫學位。”

However, others claimed the footage was a 'smart' and 'fun' way to target potential students.

然而，也有人認為影片“聰明”而“風趣”地瞄準了潛在學生的市場。

One man, using the handle ?@Darlaten, tweeted: 'I love the University of Moncton 'kissing' ad. It is hilarious to see the hatred towards it too.'

一名名為@Darlaten的男士在推特上寫：“我很愛麥克敦大學推出的‘熱吻’廣告，那些抨擊它的言論很滑稽。”

Student Sebastein Mallet added: 'I thought that's awesome. I really enjoyed it.'

學生塞巴斯蒂安·馬利特（Sebastein Mallet）也表示：“我認為短片真的很棒，我很喜歡。”

The video, which the college has defended, will shortly air on Radio-Canada television.

校方表示這則視頻沒有問題，它不久將在加拿大廣播公司（Radio-Canada television）上播放。

It is due to play until the end of March.

這則視頻將一直播放到三月底。

Vocabulary：

liken: 比擬

hook up: (與某人) 相戀

stacks: 書庫

steamy: 色情的

footage: 片段鏡頭

（譯者：zoe212，編輯：祝興媛）