中央經濟工作會議在部署今年經濟工作時，將“著力擴大國內需求”放在第一條，并提出“要把恢復和擴大消費擺在優先位置”和“要通過政府投資和政策激勵有效帶動全社會投資”。展望全年，消費能夠成為經濟增長的主拉動力，更好發揮對經濟增長的基礎性作用。

Consumption, a buzzword highlighted not only in this year's Government Work Report but also during the newly-concluded two sessions, will witness further recovery and expansion this year, with preferential policies gradually taking effect, industry experts said.

行業專家表示，隨著優惠政策逐漸生效，消費，這個不僅在今年的政府工作報告中，而且在剛剛結束的兩會上都被強調的熱詞，將在今年見證進一步的恢復和擴張。

Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University International Business School, said: "The recovery and expansion of consumption have been prioritized by the Central Economic Work Conference late last year. In the short term, we think the government will continue to focus on policy support for the stability of consumption, while in the long term, the government will focus on increasing the support of consumption by improving residents' income levels in the future."

浙江大學國際聯合商學院數字經濟與金融創新研究中心聯席主任盤和林表示：“去年年底的中央經濟工作會議已經將消費的復蘇和擴張列為優先事項。短期來看，我們認為政府將繼續側重于用政策支持消費穩定，而長期來看，政府將側重于未來通過提高居民收入水平來增加對消費的支持。”

At the beginning of this year, Sheng Qiuping, vice-minister of commerce, said at a news conference that this year's target was to prop up consumption. The Ministry of Commerce will give priority to the recovery and expansion of consumption, focus on improving consumption conditions, innovate consumption scenarios, create a consumption atmosphere, boost consumer confidence and further strengthen the fundamental role of consumption.

今年年初，商務部副部長盛秋平在新聞發布會上表示，今年的目標是提振消費。商務部將把恢復和擴大消費放在優先位置，著力改善消費條件，創新消費場景，營造消費氛圍，提振消費者信心，進一步增強消費的基礎性作用。

And the consumption sector did witness recovery. Official data showed that during this year's Spring Festival holiday, the sales revenue recorded in consumption-related sectors surged 12.2 percent year-on-year — 12.4 percent higher than that of 2019. Sales revenues of restaurant and hotel chains rose 16.4 percent and 30.6 percent on a yearly basis, respectively.

消費領域的確出現了復蘇。官方數據顯示，今年春節假期期間，消費相關領域的銷售收入同比增長12.2%，比2019年增長12.4%。餐廳和連鎖酒店的銷售收入同比分別增長16.4%和30.6%。

Many listed companies said that they experienced a recovery in consumption and are anticipating a boom in consumption this year.

多家上市公司表示，今年消費領域出現了好轉，預計將迎來消費熱潮。

"During the Spring Festival holiday, catering demand skyrocketed and we witnessed a sales revenue surge. With the market recovering, the company's operation is getting back on the growth track," said roast duck chain China Quanjude Group in a recent announcement.

烤鴨連鎖店中國全聚德集團在最近的一份聲明中表示：“春節黃金周期間，餐飲需求旺盛，公司銷售收入同比有較大增長。隨著整體餐飲市場明顯回暖，公司的經營情況也在逐步恢復過程中。”

Hot pot chain Xiabu Xiabu said that the company's performance is also recovering and the group will continue its expansion strategy this year, with more openings in the pipeline.

火鍋連鎖店呷哺呷哺表示，該公司的業績也在恢復，集團今年將繼續其擴張戰略，將有更多的職位空缺。

According to the China Commerce Association for General Merchandise, during this year's Spring Festival holiday, customer traffic in major shopping malls surged 10 percent year-on-year.

據中國百貨商業協會統計，今年春節假期期間，大型購物中心的客流量同比激增10%。

Hong Yong, an associate research fellow in the e-commerce research department of the Ministry of Commerce, said: "To realize high-quality development in the consumption sector, enterprises should prioritize product quality as consumers have increasing demands. In addition, they should increase brand influence, as more consumers now tend to buy products from famous brands. Technology advancement is also important, considering its role in helping adapt to market changes and consumer demands."

商務部研究院電子商務研究所副研究員洪勇表示：“為了實現消費領域的高質量發展，隨著消費者的需求越來越高，企業應該優先考慮產品質量。此外，他們應該增加品牌影響力，因為現在越來越多的消費者傾向于購買名牌產品。考慮到在幫助適應市場變化和消費者需求方面的作用，技術進步也很重要。”

Fu Yifu, a senior research fellow at the Star Atlas Institute of Finance, said: "Online and offline consumption scenarios should be innovated. For example, themed shopping festivals and the nighttime economy should be considered. Consumer demand under different consumption scenarios should be taken into consideration.

星圖金融研究院高級研究員付一夫表示：“線上和線下消費場景應該創新。例如，應該考慮主題購物節和夜間經濟。應考慮不同消費情景下的消費者需求。”

"In addition, consumption subsidies like vouchers should be offered to promote consumption. The government should step up efforts to stabilize employment, further reduce taxes and fees and increase financial support to increase consumer income, which will enhance their willingness to consume," Fu said.

“此外，應該提供消費補貼，如優惠券，以促進消費。政府要加大穩就業力度，進一步減稅降費，加大金融支持力度，增加居民收入，這將增強人們的消費意愿。”

Lai Yang, an expert with the China General Chamber of Commerce, said, "The government should further prioritize its business environment to eliminate operation barriers so that enterprises, especially small and medium-sized ones, can make innovations."

中國商業聯合會專家委員會委員賴陽表示：“政府應該進一步優先考慮商業環境，消除運營障礙，以便企業，特別是中小企業，能夠進行創新。”

來源：中國日報

編輯：yaning