中國網(wǎng)站品牌欄目（頻道）
SoLoMo represents the collision of social, local and mobile media. It is unique to the mobile dev ice.
SoLoMo是社交、本地及移動媒體相互結(jié)合的體現(xiàn)，譯為“社交本地移動”，是移動設(shè)備所獨具的一個功能。
Today 42% of 18-34 year olds connect or enjoy sharing their purchases on the Internet. Social media, local search and mobile search all collide in today’s online world to provide an ultimate user experience. For example, a user may start their search locally by searching for a business on the web with Google local, then continue it on the social sphere by following the social networking page and “l(fā)iking” the business and finally finish their purchase on mobile by calling or booking with the business. This combination of social media, local and mobile search is called SoLoMo.
如今，18歲到34歲的人中有42%的人愿意在網(wǎng)上分享他們的購物體驗。社交媒體，本地搜索以及移動搜索在網(wǎng)絡(luò)世界里互相結(jié)合，并提供最終的用戶體驗。比如，一個用戶會先在谷歌本地搜索中搜尋本地的商家信息，然后在社交網(wǎng)絡(luò)中跟進搜索，關(guān)注商家的社交網(wǎng)頁，在那里選擇“喜歡”該商家的信息，并最終電話咨詢或者預訂商家的服務(wù)以完成整個消費過程。這種社交媒體、本地及移動搜索的結(jié)合體就被稱作SoLoMo（社交本地移動）。
相關(guān)閱讀
（中國日報網(wǎng)英語點津 實習生 沈清，編輯 Helen）
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