 樂活族 LOHAS
[ 2009-09-16 15:12 ]
昨天在說“樂單族”的時候提到了“樂活族”，那么今天就來說說這個LOHAS。
LOHAS is the acronym of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in Britain in the middle of last century.
樂活族（LOHAS）是Lifestyle Of Health And Sustainability（健康及可持續的生活方式）的縮寫形式，指的是一群樂觀、善解人意、關愛環境和健康，行善并且以其為樂的人。這個概念在上世紀中葉的時候源于英國。
Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.
從商業上來說，樂活族描繪了一個綜合的、快速成長的商品和服務市場，那些珍視健康、環境、社會公正、個人發展以及可持續生存的消費者都會被吸引到這樣的一個市場。
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living
拋開消費者的分類不談，根據樂活市場上產品的所屬類別，樂活族的“概念”可以細分為五類。他們包括：可持續的經濟、健康的生活、可選而互補的醫療、個人發展，以及生態友好型生活方式。
總而言之，“樂活”是一種環保理念，一種文化內涵，一種時代產物。它是一種貼近生活本源，自然、健康、精致的生活態度。
相關閱讀
你是“樂單族”嗎？
數字游民 digital nomad
悠然自樂 chillaxin
慢旅族 slow traveler
（英語點津 Helen 編輯）
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