中國網站品牌欄目（頻道）
我們常說，太容易得到的東西往往不被珍惜。這句話用在投資領域，也是適用的。在股票市場和賭場里，不費吹灰之力得來的利潤往往會讓人更愛冒險。
House money effect refers to the premise that people are more willing to take risks with money they obtained easily or unexpectedly.
“賭場贏利效應”指人們拿著易來之財或者意外之財時更愿意采取一些冒險的投資方式。
Investors who have experienced a gain or profit are often willing to take more risk. Gamblers call this “playing with the house’s money.” Since they don’t yet consider the money to be their own, they are willing to take more risk with it.
已經有所收益的投資者通常都愿意繼續冒險。賭徒們管這叫“玩賭場的錢”。因為他們還沒有把剛剛贏得的錢當成自己的錢，所以愿意拿這些錢冒更多的險。
The house money effect predicts investors will be more likely to purchase risky stocks after closing out a profitable trade. Behavioral finance theory suggests that overcoming this bias may help investors profit more over the long term.
從這一效應可以預知，投資者從上一筆交易中獲利后更傾向于購買一些冒險型的股票。行為金融理論提示，克服這種心理可以幫助投資者長期獲利。
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（中國日報網英語點津 Helen）
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